![]() ![]() Either way, it will be used in the name of the environment. ![]() For toys that cannot be recycled, Mattel will either convert them from waste to energy or downcycle them. The toys will then be collected, sorted, and separated by the material type, processed, and finally, recycled. From there, pack and mail your Mattel toys back to the company. To participate in the recycling program, simply go to the Mattel PlayBack website and print out a free shipping label. Bring home the fun with Barbie The Movie toys & collectibles. These products will also include FisherPrice and MEGA Blocks. The Mattel Playback program helps keep valuable materials back into play and out of landfills so that the fun comes full circle. In 2019, Mattel committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030. By participating in the program, families give new life to their unwanted Mattel brand toys, diverting waste from the landfill. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.” Called Mattel PlayBack, the program is designed to recover and reuse materials derived from old Mattel toys to make new products. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. There's no cost for consumers to participate, and the. “Mattel toys are made to last and be passed on from generation to generation,” Richard Dickson, president and chief operating officer of Mattel, said in a press release Monday. Mattel PlayBack will recover and reuse the materials from the old toys that families send to the company for future Mattel products. Shop Now Glam Ghouls These glam ghouls are ready to dance the fright away in scary-chic fashions. Creating sustainable products and packaging is an important part. Shop Top Brands Retro Dino Action Treat Jurassic Park fans to our ’93 Classic Collection of figures and sets. Sustainability is a corporate priority at Mattel, a leader in the toy manufacturing sector. We design toys to be loved, cherished and passed on from one generation to the next, and we aim to make them from materials that can live on in new toys and in new ways. Get Started What Is Mattel PlayBack Play should not have a shelf life or be tossed away. This week, the company launched a new recycling program called Mattel PlayBack to “recover and reuse materials from old Mattel toys for future Mattel products.” Mattel is committed to supporting and celebrating the LGBTQ+ community. Activities for Kids Behind the Toys Fun comes full circle. Calling all Barbies, Kens, and Polly Pockets! Toymaker giant Mattel has figured out a way to keep its legacy going and help the environment at the same time with your favorite childhood toys. ![]()
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